BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

4 Expanding the Automotive Parts, Suppliesand Materials BusinessIn February 2009, Toyota Tsusho established ToyotsuAutomotive Creation Corp. for the purpose of supplyinga wide range of genuine automotive parts and accessoriesfor interior to exterior application. Toyota Tsusho alsomade Japan’s largest automobile sun visor manufacturer,Kyowa Sangyo Corp., a subsidiary in December 2017,thereby maintaining its automotive industry supplychain and furthering its business growth by expandingits operations overseas and strengthening its sales. In thematerials business domain, with the spread of airbag use,Toyota Tsusho launched an airbag cushion manufacturingbusiness in India in December 2016, following itsestablishmentofsuchbusinessesinVietnamandChina.5 Launch of a Tire and Wheel AssemblyBusinessIn 2002, the Parts Assembly Business Department ofthe Global Parts & Logistics Division; Central MotorWheel Co., Ltd.; Toyota Tsusho’s overseas subsidiaries;and a tire and wheel assembly companies formed analliance to launch a tire and wheel assembly business.Central Motor Wheel provided technical assistance,the overseas subsidiaries provided local operationssupport, and the tire and wheel assembly company wasresponsible for the day-to-day operations, while ToyotaTsusho managed investment, start-up, and profitabilitycontrol to build a value chain in tire and wheel assembly.Expanding globally, the business grew to encompass 12companies and 21 plants in eight countries, fitting over3.5millionunitswithwheelsannually.6 Expansion of the Aftermarket AutopartsBusinessToyota Tsusho sought to use its expertise in automotiveparts logistics and its global networks to expand theaftermarket autoparts business. The year 2014 was whenToyota Tsusho acquired Borneo Technical Co. M Sdn.Bhd., which had a direct sales network in Malaysia andThailand and handled automotive parts and industrialand engineering materials in the two countries, to start abusiness targeting the huge commercial product market.This business was expanded in China by Toyota Tsusho’sAutomotive Division; in Indonesia by a tie-up with theAOP Group; in India by a tie-up with the TVS group; andin Africa by working with CFAO Inc.7 Expanding the Techno Park BusinessIntended to support small to medium-sizedmanufacturers of automotive parts break into overseascountries, Toyota Tsusho launched its Techno Parkbusiness in India in 1998. This business has expanded tosix sites in four countries: Thailand, China, Indonesia,and Cambodia. Toyota Tsusho’s Technopark PromotionSection was a key player that aimed to develop businessin other emerging countries in response to expansion intoday’s emerging markets, increases in local productionand local procurement needs, and the increasing strengthof the yen as a backdrop to more active corporateoverseas expansion.TT Techno Park Management Service India Pvt. Ltd.(TPMS) was established in 2012 to provide cateringservices, transportation services, and accounting servicesfor Yamaha Motor Co., Ltd., and Yamaha Tier 1 suppliersnear Chennai, India, and began to roll out services in 2013.8 Start of the Aviation BusinessIn March 2015, Asahi Aero Malaysia Sdn. Bhd. (AAM)was established in Malaysia and began surface treatmentof aircraft parts. A cluster of aircraft parts manufacturersformed with AAM at its axis, selling primarily interiorOpening ceremony for the airbag business unit in India (TASI)Tire and wheel assemblyHistory135