With a rapidly growing middle class and a demographic composition centered on the younger generation, Africa has been called the "final frontier" and is attracting global attention for its potential growth. Although there are some regions struggling with political instability, financial difficulties, and other hurdles, stable economic growth is expected, and in recent years interest in Japan has been rising, evidenced by the increasing number of private companies participating in the Tokyo International Conference on African Development (TICAD).
The Africa Division currently has a network encompassing all 54 countries in Africa with a total of approximately 22,000 employees and engages in a diverse range of businesses in four business fields. With diversifying its business portfolio, strengthening partnerships with global brands, and integrating value chains as its business strategies, the Africa Division is contributing to Africa's economic growth and industrialization, and responding to the expanding middle class.
In the automotive business, which is the core of the mobility field, we will increase the number of countries where assembly production is performed, expand our product lineup targeted at the middle class, and strengthen sales efforts utilizing CFAO Motors South Africa, which is South Africa's largest automobile dealer. Furthermore, we will develop business in the MaaS field through Mobility 54, a corporate venture capital specializing in start-ups in Africa, to support comprehensive development of industries centered on mobility.
In the healthcare field, the Africa Division is delivering pharmaceuticals in 24 African countries and producing licensed pharmaceuticals. By increasing the number of countries where we conduct business and creating new services, we will promote initiatives that contribute to people's heath.
In the consumer field, we will promote local production of consumer goods, such as cosmetics and beverages, and expand our business of operating shopping malls through a partnership with Carrefour S.A. We will enhance production of merchandise and further increase the number of stores, contributing to industrialization and employment creation in Africa through local procurement, production, and sales.
In the infrastructure fields, we are developing projects that make the most of the potential of African nations and the strengths of partner companies, mainly in renewable energy businesses (such as wind, solar, and geothermal) and a port development business. We will contribute to Africa through energy- and infrastructure-related development indispensable to economic development.
In addition to manufacturing, sales, and services with a focus on automobiles, healthcare, consumer goods, and the retail business, the division is also developing new business in areas that will solve problems in Africa such as electric power infrastructure, agriculture, and ICT.
Value Creation Business
- Based on the "WITH AFRICA FOR AFRICA" philosophy, the Toyota Tsusho Group seeks to grow with the people and communities of Africa while further reinforcing and expanding business foundations. Aiming to be a true leading group, we are looking beyond business creation to contribute to the autonomous growth of the continent through proactive measures to develop human resources and make social contributions.
- Through the alliance between Toyota Tsusho, which has created a network based on the automobile distributor business, primarily in southeast Africa, and CFAO, which has a history of more than a century and a solid presence in western and Francophone Africa, we will conduct efficient and strategic business throughout the continent
1st Quarter of Fiscal year ending March 31, 2022
With the aim of locally producing automobiles in line with automotive market demand, Toyota Tsusho Manufacturing Ghana Co. Limited became the first Japanese company to establish a vehicle assembly plant in Ghana. It commenced assembly production of the Toyota Hilux in June 2021 and announced that production of the Swift, a compact car model of Suzuki Motor Corporation, will begin at the plant in 2022. In promoting the production of high-quality vehicles, we seek to contribute to the development of Ghana's automotive industry and economy.