BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

in Thailand to sell TRD brand parts and accessories. Apartnership with oil major TOTAL in Africa also resultedin the creation of a second sales channel. Cultivating theaftermarket for goods and services?seen as a growtharea?wasoneofToyotaTsusho’sprioritybusinesses.3 The Distribution Center Built in Papua NewGuineaIn December 2014, Toyota Tsusho (PNG) Ltd.established a logistics center for the new cars and spareparts Toyota Tsusho handled in Papua New Guinea.Distributor functions, such as inventory management,pre-delivery inspection, and accessory fittings, were nowaggregated to achieve a more efficient operation. ToyotaTsusho anticipated further demand for new cars andparts and sought to expand its capability to provide highcustomersatisfaction.4 Start of New Model Fortuner Production inEgyptToyota Motor Engineering Egypt S.A.E. (TMEE),in which Toyota Tsusho has a 40% stake, began massproduction of the Fortuner SUV’s new model through theconsignment of automobile assembly to Arab AmericanVehicles Co. in July 2017. After founding TMEE inMay 2011, Toyota Tsusho was responsible for supplyand demand management and logistics management forthe vehicles, which enabled the company to accumulateexpertise in each process of business planning,contracting, preparation for production and purchasing,and procurement. This helped Toyota Tsusho to projectan even more vivid company persona as a manufacturingtradingcompany with a technical perspective.5 Mobility Services in Southeast AsiaIn August 2017, Toyota Tsusho invested in Grab Inc.,Southeast Asia’s largest on-demand vehicle dispatchand mobile payment service provider, for the purposeof promoting regional cooperation in the new mobilityservice area. Through this investment, the companypromoted its strategic alliance in the Southeast Asiamobility service area especially in the provision ofconnectedandfleetvehiclesandinsurance.6 A Once-in-a-Century Period ofTransformationThe progress of motorization in emerging countries,the core market for the Automotive Division, is expectedto further expand demand for automobiles. On the otherhand, a once-in-a-century period of transformation ishitting the automotive industry as it faces digitalization,automatic driving, and other major technologicalinnovations and witnesses accelerating transitions to ridesharing and other new mobility services.Under these circumstances, the AutomotiveDivision has the flexibility to adapt to resource pricefluctuations and changes in the domestic situations ofemerging nations and to establish a solid foundation ofmanagement that will be robust against changes in theexternal environment. The division, in fact, views thearrival of the next-generation mobility society as a greatopportunity to expand into new business sectors andcreate new value.New Toyota SUV comes off the line, EgyptHistory137