BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

1988?1997Pursuit of InternationalizationWhile Jostled by EconomicFluctuations1988 1989 1990 1991 1992Company Events9Establishes the Toyota TsushoInternational ScholarshipFoundation for its 40th year inbusiness. ?5Founds Toyota Tsusho MiningAustralia in Australia.46Becomes a clearing member ofLME (London Metal Exchange).Founds Indus Motor Co., Ltd. inPakistan. ?57Founds the joint venture companyToyota de Angola Sarl in Angola.Establishes company’s newemblem and logotype.6Founds Toyota TsushoCzechoslovakia in Czechoslovakia.9Founds Toyota Tsusho AstraExports in Indonesia.Toyota Tsusho Mining Australia6 Keiji Nogami becomes president.6Sixth president, Keiji NogamiExceeds a total of 1.4 millionexported automobiles since theestablishment of the VehicleDepartment.10 Establishes the first ToyotaAuthorized Service Station in theSoviet Union.Opening ceremony of the first ToyotaAuthorized Service Station in theSoviet UnionNew emblem and logotype12 Founds Toyota Motor Hungary inHungary through a joint venturewith Toyota.Toyota Motor HungaryToyota Tsusho Czechoslovakia11 Founds OYL Steel Center inMalaysia through a joint venturewith OYL.12 Founds Shenyang Sanyo AirConditioning, Ltd. in China througha joint venture with Sanyo ElectricCo., Ltd.8Founds the joint venture companyWatchman. ?? First scholarship students of the Toyota Tsusho International Scholarship Foundation? Watchman? Foundation of Indus Motor Co., Ltd.General Events136A trade surplus of 96.4 billiondollars occurs with a currentbalance of 86.6 billion dollars forthe 1987 fiscal year.The U.S. decides to impose a100% tariff on Japanese-madeelectronics.Japan decides on liberalizedimport of beef and oranges inthree years.11Emperor Hirohito passes away,and Prince Akihito succeeds,creating the first regnal year of“Heisei”in the Japanese calendar.George H.W. Bush becomespresident of the United States.4 Japan begins its 3% sales tax.8 The Iraqi army invades Kuwait.10 East and West Germany reunify.16The Gulf War begins (ending inFebruary).South Africa announces it will endits racial segregation system.12 The Soviet Union collapses.4The collapse of Japan’s bubbleeconomy leads to the worstrecord of company bankruptcy inhistory in the 1991 fiscal year.24