Africa

With a rapidly growing middle class and a demographic composition centered on the younger generation, Africa has been called the "final frontier" and is attracting global attention for its capacity for growth and potential. Although there are some regions struggling with political instability, financial difficulties, and other hurdles, overall, democratization is advancing and stable economic growth is expected. In recent years, interest in Japan has been rising, evidenced by the increasing number of private companies participating in the Tokyo International Conference on African Development (TICAD). Toyota Tsusho has been conducting business in Africa for nearly a century since the 1920s and now seeks to focus even more of its efforts on the region. In 2012, Toyota Tsusho acquired a capital stake in CFAO, a [largest French] trading company that has been increasing its presence in Africa, particularly in Francophone regions, since the 1850s. In 2016, Toyota Tsusho made CFAO into a wholly-owned subsidiary, and in April 2017, Toyota Tsusho integrated and consolidated its Africa-related businesses and established the Africa Division, the first companywide region-based organization. In addition, Toyota Motor Corporation transferred all of its sales and marketing operations in the African market to the Africa Division in January 2019 in accordance with its "home and away" strategy. Toyota Tsusho currently has a network encompassing all 54 countries in Africa with a total of approximately 22,000 employees and engages in a diverse range of businesses. The Toyota Tsusho Group will continue to keep in mind growth with the people and communities of Africa while seeking to further reinforce and expand its business foundations.

The Mobility SBU works to expand and reinforce the automotive value chain from automobile sales and after-sales services to automobile and motorcycle KD (knockdown) production and automobile production support business. It is also strengthening and broadening existing business and entering new business areas by, for example, reinforcing the distributor business by acquiring the largest dealer in South Africa, expanding the lineup of the production business and the countries where it is active, and cooperating with local startup companies through the establishment of investment companies that specialize in next-generation vehicles and the MaaS business.

The Healthcare SBU conducts pharmaceutical wholesaling business with a focus on western Africa. In northern Africa, the SBU conducts contract manufacturing of the pharmaceuticals of European and American drug makers and is looking into expansion into the sub-Saharan region as well. It has opened clinics that offer in Nigeria and Ghana, contributing to the health of the people by providing healthcare at the same levels as in industrialized nations.

The Consumer Goods SBU is actively developing businesses that address the needs or the burgeoning middle class in Africa including the shopping mall and supermarket business operated in collaboration with Carrefour and a joint venture beer brewery business with HEINEKEN.

The Infrastructure SBU is reinforcing renewable energy initiatives by developing geothermal power in Kenya, the minigrid business in unelectrified regions of that country, and solar power generation in Nigeria. It is also contributing to the growth of Africa through development of the logistics infrastructure that is essential for regional economic development including supplying hybrid cranes to Mombasa Port in Kenya and developing Namibe Port in Angola.

A central automobile yard to support automobile distributors in Sub-Sahara Africa (Belgium)
A centralized inventory yard for dealers in sub-Saharan Africa (Belgium)
A central warehousing site for pharmaceuticals (France)
A centralized pharmaceutical warehouse (France)
A next-generation shopping center (Côte d' Ivoire)
A shopping mall (Côte d'Ivoire)
Main Products & Services

In addition to manufacturing, sales, and services with a focus on automobiles, healthcare, consumer goods, and the retail business, the division is also developing new business in areas that will solve problems in Africa such as electric power infrastructure, agriculture, and ICT.

Value Creation Business

Business Network Covering All of Africa

Through the alliance between Toyota Tsusho, which has created a network based on the automobile distributor business, primarily in southeast Africa, and CFAO, which has a history of more than a century and a solid presence in western and Francophone Africa, we will conduct efficient and strategic business throughout the African continent.

Feature 1

Based on the "WITH AFRICA FOR AFRICA" philosophy, the Toyota Tsusho Group seeks to grow with the people and communities of Africa while further reinforcing and expanding business foundations. Aiming to be a true leading group, we are looking beyond business creation to contribute to the autonomous growth of the continent through proactive measures to develop human resources and make social contributions.

Feature 2

Through the alliance between Toyota Tsusho, which has created a network based on the automobile distributor business, primarily in southeast Africa, and CFAO, which has a history of more than a century and a solid presence in western and Francophone Africa, we will conduct efficient and strategic business throughout the African continent.

Initiatives in the Third Quarter of the Fiscal Year Ending March 31, 2021

TOYOTA TSUSHO MANUFACTURING CHANA CO. LIMITED, a vehicle production company, was established to promote local automobile production and approval as a vehicle assembly operator was obtained in October 2020, a first for a Japanese company in Ghana. Preparations are underway for the start of operations in mid-2021.

Africa business project introduction