Toyota Tsusho and its affiliate CFAO have a legacy in Africa spanning more than 170 years. Under our “WITH AFRICA FOR AFRICA” pledge, we have consistently built equal, long-term partnerships with countries across the continent, fostering deep, trust-based relationships with local communities. Our approach is rooted in close engagement with the front lines of our business operations and is designed to identify and fulfill genuine needs and untapped potential.

Recognizing the importance of empowering African youth for Africa’s sustainable social progress, we have decided to take this legacy to the next stage by launching a corporate cultural philanthropy program. We view such support of artistic and cultural development as not simply charity but strategic investments in human potential. By promoting art and culture through corporate philanthropy, we aim to nurture the next generation of African talent and contribute to the development of vibrant, resilient communities.

Art, in particular, has the power to unlock inner strength, inspire people, and enrich everyday life. In recent years, artworks from Africa have attracted global attention due to their uniqueness and cultural depth, serving as powerful symbols of local identity.

By drawing on the trust and networks that we have cultivated over many decades, we will support talented artists across the continent by offering them new opportunities for creative expression and international recognition. We believe that their stories and artistic voices will become a source of pride for Africa and a bridge that connects the continent to the rest of the world.

Through our unique corporate cultural philanthropy program, Toyota Tsusho is committed to creating—together with art—Africa’s tomorrow. By coupling such activities with our ongoing business undertakings, we aim to help build a sustainable society for the future children of Africa.