Toyota Tsusho Corporation ("Toyota Tsusho") announced today that Toyota Tsusho, its group company CFAO Kenya Limited ("CFAO Kenya"), and Unicharm Corporation ("Unicharm"), which have been working together to establish a joint venture in the Republic of Kenya, have now completed the incorporation procedures. The joint venture, "SOFY UNICHARM EAST AFRICA LIMITED," will begin operations in September 2026.

In Kenya and other areas of East Africa, the markets for sanitary products and disposable diapers are expected to grow further alongside rising living standards and increased awareness of hygiene.
CFAO Kenya, a Toyota Tsusho Group company, and Unicharm commenced the import and sales of “SOFY Deep Absorb,” a premium sanitary napkin produced at Unicharm’s Egypt Plant, in Kenya in 2023. In January 2025, they commenced the local production and sales of “SOFY Long Lasting,” a reliable quality product at an affordable price.
Subsequently, following the positive reception from customers in Kenya, the companies decided to establish a joint venture with the aim of accelerating full-scale business expansion in East Africa and contributing to the resolution of social issues, including improving women’s sanitary environment and promoting women’s social advancement.

SOFY UNICHARM EAST AFRICA LIMITED, which is now beginning operations, will ensure a stable supply of high-quality sanitary products and disposable diapers in the East African market. It will also establish a business foundation capable of responding swiftly to local needs to drive market expansion. Toyota Tsusho will leverage the logistics network owned by CFAO Kenya to ensure a stable supply of products and develop new markets, with the aim of improving access to sanitary products and achieving sustainable business growth in East Africa.
In addition, Toyota Tsusho will work with Unicharm to deliver sustainable and regionally rooted value, support healthier and more comfortable lives for local people, and contribute to solving regional social issues.

Company name	SOFY UNICHARM EAST AFRICA LIMITED
Location	Nairobi, Kenya
Business description	Manufacture and sale of sanitary products, disposable diapers, etc. and export to neighboring countries
Capital	2 billion Kenyan shillings
Establishment	September 2026 (planned)
Shares	Unicharm Corporation: 75.0％ Toyota Tsusho Corporation: 17.5％ CFAO Kenya Limited: 7.5％

・December 24, 2024 release: Toyota Tsusho and Unicharm Commence Production and Sales for the Popularization of Sanitary Products in Kenya
- Aiming to Contribute to Women’s Social Advancement and Solving Social Issues -
（https://www.toyota-tsusho.com/english/press/detail/241225_006505.html）