BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

and the Astra Group to establish PT Kayaba Indonesia.In May 1983, Toyoda Tsusho cooperated with Mitsubishi Corp. and establishedPT Steel Center Indonesia, a steel sheet production joint venture.The PhilippinesIn March 1974, Toyoda Tsusho jointly established Porcelana Mariwasa Inc. withNippon Toki Gomei Kaisha (currently Noritake Co., Ltd.) and the local MariwasaGroup and built a local factory to manufacture and sell luxury dinner sets.Hong KongToyoda Tsusho established Tatt Sing Sanyo Electric Co., Ltd., in September1966. Then, in June 1971, it established Toyoda (Hong Kong) Co., Ltd. (whichwas renamed Toyota Tsusho (Hong Kong) Co., Ltd., in 1987) to expand its salesof Toyota vehicles.Toyoda (Hong Kong) Co., Ltd.TTAI Machine Tool DivisionChinaIn September 1979, Toyoda Tsusho opened a liaison office in Beijing, therebybeginning its business in China. In January 1980, Toyoda Tsusho started exportingToyota vehicles through barter transactions of petroleum coke, cotton cloth, andcotton thread. In March 1984, Daihatsu Motor Co., Ltd., Tianjin AutomotiveIndustrial (Group) Co., Ltd., and Toyoda Tsusho signed a Hijet manufacturingtechnology alliance agreement. In doing so, they contributed to the firstautomobile manufacturing technology alliance between Japan and China.In addition to the Beijing liaison office, the company opened offices in Tianjinin August 1984; in Dalian in September 1985; and in Shenyang in February 1989.Toyoda Tsusho established Harbin Toyota Automotive Repair Co., Ltd., a jointventure cooperative service station for the after-sales servicing of Toyota vehiclesand sales of genuine Toyota parts and established a joint venture with Nanjin-Hong Kong Cheung Kong Ltd. to cooperate with service stations throughoutChina in September 1988 .In April 1989, Toyota Tsusho participated in a joint venture with ShanghaiTractor Co., Ltd., and Koito Manufacturing Co., Ltd., to establish Shanghai KoitoAutomotive Lamp Co., Ltd., and began manufacturing automotive lamps.Toyoda New York around 1960North AmericaLocal subsidiary Toyoda New York, Inc., opened a Chicago Branch in October1968 and a Los Angeles Branch in December 1969. In December 1969, thecompany’s New York subsidiary made its Machine Tool Department separate andindependent and set up in New York Machine Tool Division with a showroom,office, and a depot function. As a sales agent for Japanese machine toolsmanufacturers, such as Toyoda Machine Works, Ltd., the Machine Tools Divisionworked to expand sales of machine tools, but it was later incorporated into theChicago Branch.Toyoda New York, Inc., became Toyoda America, Inc., in August 1973 andToyota Tsusho America Inc. (TTAI) in October 1987.In January 1986, Toyoda America, Inc., opened an office in Kentucky and72