BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

addition to heating appliances, steel furniture, textiles, chemicals, and nonferrousmetals.Toyotsu Building KariyaKyushu Sales Office4 Expansion of Domestic BranchesFrom the 1960s to the 70s, Toyoda Tsusho expanded its domestic salesnetwork. Toyoda Tsusho stocked purchased products and materials and playedthe role of dividing and supplying them to users, with the purpose of bridging thegap between manufacturers and materials suppliers. While demonstrating thisfunction, it was necessary to develop distribution and other bases nationwide. Tocoordinate the demand side and the supply side.In May 1968, Nippon Kokan K.K. Fukuyama Steel Works was completed andthe Fukuyama Office of the Metals Department was established. The latter enableddelivery functions for steel and other materials like those of Nippon Steel Corp.’sHirohata, Yawata, and Chita Steel Works.In April 1969, Toyoda Tsusho opened the Toyota Office for materials delivery,general insurance, and life insurance. After that, the Machinery, Automotive Parts,Chemicals, and General Affairs Departments were added. The office moved to theToyotsu Building Toyota when it was completed in April 1976 and became theToyota Branch in July 1978. In April 1975, the Kariya Office was opened, and itmoved into the Toyotsu Building Kariya upon its completion in April 1977.The company also established other bases nationwide. In November 1969, theFukuoka Office was opened, and after merging with the Yahata and FukuokaOffices, it was made the Kyushu Sales Office (later becoming the Kyushu Branch).In October 1970, the Sendai Office of the General Merchandise Department wasestablished. It later became the Tohoku Branch following its stint as the TohokuSales Office.These openings were followed by the opening of the Toyama Office in March1973 (later the Hokuriku Sales Office and then the Hokuriku Branch) and, of theGeneral Merchandise Department’s Hiroshima Office (which became the ChugokuSales Office and then the Chugoku Branch) in August 1974. The HamamatsuOffice, which was opened when Nisshin Tsusho was established in 1948, becamethe Hamamatsu Branch in 1969.5 Further Expanding Overseas Bases and NetworksBeginning in the 1960s, Toyoda Tsusho’s overseas operations graduallyexpanded with the company’s growing export of Toyota vehicles worldwide, andSanyo Thailand Co., Ltd.70