BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

America, and Africa, and in 1969 the initial target of 1,000 exported units wasachieved.3 Exporting of Toyota Vehicles to Central and South AmericaThe first export destination for Toyota vehicles was The Dominican Republic inCentral America. Honda motorcycles were being exported to Central and SouthAmerica, but there was a problem between Toyota Motor Sales and its agent inDominica. Toyoda Tsusho took over and, in May 1963, began shipping to newagents by D/A (documents against acceptance) payment. Although imports wererestricted in the country due to a lack of foreign currency, the number of unitshandled gradually increased.With a foothold in The Dominican Republic, exports to neighboring countriesEcuador, Trinidad and Tobago, Dutch Curacao, Guyana, and Suriname began.Among them, Ecuador adopted a multi-agent system by region and ToyodaTsusho went from selling 70 units in 1964 to 262 units in 1965 and 944 units by1967, taking the second-largest market share for vehicles after Ford Motor Co.Quito Office building, Ecuador4 Exporting of Toyota Vehicles to AsiaIn the Philippines, Toyoda Tsusho nurtured textile dealers that did not haveexperience with vehicle sales as agents and began selling Toyota vehicles. It alsoestablished distributors in Hong Kong, Malaysia, Singapore, Brunei, Indonesia,Vietnam, and Cambodia to expand sales of Toyota vehicles.5 Exporting of Toyota Vehicles to AfricaIn 1964, Toyota vehicles made their first landing in Africa. At that time,Peugeot and Volkswagen dominated East Africa, and the only Japanese brandvehicles known were Honda motorcycles. Employees of Toyoda Tsusho whowere engaged in the textile machinery export business in Kenya, Tanzania, andUganda proceeded with the creation of a sales agent for Toyota vehicles. Theypartnered with a businessman who managed gas stations in Kenya, opened a shopin Nairobi, and sold 12 Toyota Crowns. Toyoda Tsusho subsequently succeeded inexporting trucks to Tanzania on the condition of importing its main product, sisalhemp, and then began exporting vehicles to Ethiopia, Sudan, and Angola.Toyota Tsusho MalaysiaA Toyota Tiara (Corona) in Kenya in the 1960History67