Summary

Toyota Tsusho 70-Year History

and textile machines and later began exporting Toyota cars. It also imported tin,rubber, palm oil, and wood.IndiaExport of spinning machines to India was carried out before the war, and it wasone of the countries that accepted Japanese expatriates early following the war.Because the export of a plant to the Nagamai spinning factory in South India wasdecided on, offices were opened in Bombay (currently Mumbai) in May 1955 andCalcutta (currently Kolkata) in November 1955.MalaysiaIn July 1961, Sanyo Malaya (Singapore) Sdn. Bhd. (which was renamed SanyoMalaysia Sdn. Bhd. in March 1965) was established through joint investmentwith Sanyo Electric, and in August of the same year, Kuala Lumpur Office wasestablished to care the company.In February 1967, Sanyo Industries (Malaysia) Sdn. Bhd. was established tomanufacture electrical products, and Toyoda Tsusho invested 7.27% in SanyoIndustries to localize manufacturing and sales.SingaporeThe Singapore Office was opened in December 1960. However, when Singaporegained independence, the office was closed and transferred to Kualalumpur,Malaysia. In 1966, Toyoda Tsusho established Sanyo Industries (Singapore)Sdn. Bhd. through a joint investment with Sanyo Electric Co., Ltd., with a 9.09%ownership.The PhilippinesIn January 1957, eight months after the signing of a reparations treaty with thePhilippines, Toyoda Tsusho established an office in Manila to receive reparationsrelatedwork, including construction of steel warehouses, bridges, and importationof textile machinery. In 1958, 6 out of 12 liner ships ordered as part of reparationswere brokered to Uraga Dock (closed in 2003).In 1960, Toyoda Tsusho recommended Delta Motor Corp., an emergingconglomerate located in the Philippines to Toyota Motor Sales Co., Ltd. and DeltoMotor Corp, became a sales agent for Toyota vehicles. After trials using the SKD(semi-knockdown) method, Toyoda Tsusho started exporting Toyota vehiclesusing the CKD (complete knockdown) method. Since Delta Motor Corp. hadmanagement difficulties due to political instability in the Philippines, the companyalso withdrew from the country. However, in April 1986, it reentered and openedthe Manila Branch.KoreaTransactions with South Korea began in November 1961 when Toyoda Tsushoreceived an inquiry about television receivers from the South Korean government.The company participated in an international tender for 12,400 TV sets, andfinally made a successful bid for 2,947 TV sets made by Sanyo Electric Co., Ltd.,for about 100 million yen. Taking this opportunity, while paying attention to thepromising potential of the country’s market, Toyoda Tsusho established a SeoulOffice to handle textile machines, pharmaceuticals, and chemicals in March 1963.In March 1967, the representative office was promoted to the Seoul branch.Jakarta in the 1950sManila OfficeToyota Tsusho (Taiwan) Co., Ltd., 50thanniversary (2017)Toyota Tsusho (Thailand) Co., Ltd., 60thanniversary (2017)Chairman Ozawa at Toyota Tsusho (Thailand)Co., Ltd., 60th anniversaryHistory59