BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

accessories to domestic Japanese aircraft manufacturersand selling imported raw materials and parts toequipment manufacturers.In addition, as part of the aviation business inpartnership with Chubu Centrair International Airport,Toyota Tsusho received contracts for airport operationsrights from partner country governments to run airportoperations and created a business model to profit fromaircraft landing fees, airport fees, tenant buildings, andadvertising revenues. After reviewing business in andoutside Japan once the company experienced managingoperations at Wattay International Airport in Vientiane,Lao PDR, in 1998, Toyota Tsusho participated inmanaging Sendai Airport operations starting in July2016.Section3TheAutomotiveDivision1 Automotive Business Reaches 146 CountriesWorldwideSince the late 1990s, the Automotive Division hadbeen expanding aspects of business in the three businessdomains of distributor business, dealer business, andsales-related business and had been working to builda value chain from production preparation to optimalprocurement, processing and logistics, parts assembly,and marketing. Since 2000, this expansion was furtheraccelerated. In 2002, Toyota Tsusho inherited theDaihatsu business from Nichimen Corp. (currently,Sojitz) and expanded its dealerships in China. In 2006,Toyota Tsusho began trading with Subaru and Suzukiunder the Tomen merger and invested capital in a Hinodealer in Thailand for the first time. In 2007, ToyotaTsusho acquired O-RUSH International, a domesticsales outlet for imported cars. Then, in 2012, ToyotaTsusho proceeded to realize its commitment to full-scalebusiness deployment in Africa through an alliance withCFAO S.A. The network included distributor businessmanagement and dealer business management thatwould become the pillars of the Automotive Division,reaching 146 countries globally (with business operationsoccurring in 48 countries). Toyota Tsusho is now presentin 175 countries around the world, including the areaunder the jurisdiction of the Africa Division, withbusiness operations expanded to 87 countries. ToyotaTsusho aims to create dealers that are the best in town atToyota vehicle servicing, deploying activities around theworldputtingcustomersatisfactionfirst.2 Cultivating New Aftermarkets for Goods andServicesToyota Tsusho doubled down on efforts to cultivatenew aftermarkets for goods and services to expandbusiness. The company sold Toyota engine units to otherforeign vehicle manufacturers in China and France, andmarine engine manufacturers, and also developed newbusinesses. Quick service shops set up in China providedmaintenance services and accessories. Toyota Tsushoalso established a joint venture with Toyota TechnoCraft (currently Toyota Customizing & Development)O-RUSHTRD Asia Co., Ltd. in Thailand136