BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

in the Toyota Group’s overseas production, ToyotaTsusho would grow the automotive sector as its No. 1core business and create synergies at the same time bytransferring later-developed expertise and ability in theautomobile manufacturing field to foster and establishNo. 2 and No. 3 core businesses in the nonautomotivesector.3 Developing a Flagship MessageIn April 2006, the new flagship message“G’VALUEwith you”was launched together with Vision 2015.Having integrated management with Tomen Corp.,Toyota Tsusho now faced the need for variousstakeholders both inside and outside the company tounderstand Toyota Tsusho’s thinking and the significanceof the corporation’s existence. The flagship messagewas one of driving forces for managing the companyfrom the standpoints of the customer and society andbuilding relationships of unwavering trust based onhonest communication policies. The“G”in“G’VALUEwith you”represented the G in global activities, the Gin a glowing and healthy retention of passion that mightblaze up at any moment, and the G in generating andcontinuing to create new business, where individualsare committed to pursue their own“G”and create morerobustvalue.4 Announcement of the Toyota Tsusho GroupWayThe mergers with Kasho and Tomen meant that bothcompanies’affiliates would be added to the ToyotaTsusho Group and this triggered the formulation of anew Group Way. Announced at the same time as themerger, the Toyota Tsusho Group Way formulated twovalue creation processes to achieve value creation fromthe customer’s point of view. The two value creationprocesses were unearthing new business“seeds”to create“value from zero”and grow sales from the ground upand constructing a global and speedy value chain fromdownstream to upstream sectors on a path that goes“from point to line to plane”to achieve a composite offeatures. As the values and beliefs that support theseprocesses, the Group Way described a“Shokon”;“passionfor business (indomitable and enterprising spirit);”“Genchi,Genbutsu,Genjitsu”;“on-site, hands on, andin touch (pursuit of true needs and PDCA practice);”and“team power (individual power and teamwork).”This Group Way became the unique, solid principlesthat executives and employees belonging to the ToyotaTsusho Group should follow.5 Formulating the Global 2020 VisionIn April 2011, five years after the merger withTomen and amid a fast-paced business environment inwhich Toyota Tsusho decided that a new group visionshould be shared, the Global 2020 Vision was created.Maintaining the status quo would not solve importantchallenges, and the status quo needed to be changedwith a sense of crisis. Going beyond the perspective ofthe traditional automotive and nonautomotive sectors inits business structure, Toyota Tsusho determined that itneeded a portfolio with a 1:1:1 ratio of Mobility, Lifeand Community, and Earth and Resources businesses. Atthis time, the company specifically declared the intent toachieve the TRY1 initiative. What the Global 2020 Visionrequired was each individual to leverage evolution,diversity, globalization, and expertise (or EDGE) thatwould innovate to push ourselves beyond our boundaries“Hakaku”and co-create“Kyoso.”Each individual wasrequired to break down his or her inner walls to pierce hisor her shell and evolve toward becoming the ideal imageand vision of himself or herself.G’VALUE with youG’VALUE with you logo126