BookTitleToyota Tsusho 70-Year History

Summary

Toyota Tsusho 70-Year History

Part 1 Pathway to Becoming a General Trading Company, 1948?1988 47Introduction The State of the TimesSection 1 A Period of Rapid Economic Growth 481 The Special Procurement Economy 48 / 2 The Beginning of Rapid Economic Growth 48Section 2 Conversion to Stable Growth 491 The Oil Crises and the Collapse of the Rapid Growth Myth 49 / 2 Intensifying Trade Friction 493 Strong Yen Due to the Plaza Accord 504 The General Trading Company in a Period of Stable Growth 50Chapter 1 Enhancing Trade and Project ManagementSection 1 The Establishment of Nisshin Tsusho 511 The Dissolution of Toyota Sangyo 512 Establishment of Another Company Through the Separation of the Trading Department 513 Starting Over as Nisshin Tsusho 524 Brisk Market for Textile Machinery and Beginning of Cotton Imports 535 Entry into the Steel and General Merchandise Fields 54 / 6 Beginning of Fuel Sales 547 Organization of the Domestic Sales Structure 558 Escape from the Economic Depression Following the Special Procurement Economy 56Section 2 Global Business Reaches its Stride 561 Beginning of Import Agency 56 / 2 Export of Toyota Sewing Machines 57 / 3 Import of Foodstuffs 574 Establishment of Networks in Asia 575 Establishment of Networks in the U.S. 606 Establishment of Networks in Central and South America 607 Establishment of Networks in Africa 60Column The Japanese Government’s Unrealized Designated General Trading Company System 62Chapter 2 Management crisis and export expansionSection 1 The Toyota Group’s General Trading Company 631 Name Change to Toyoda Tsusho 63 / 2 Toyo Motors’Management Crisis 643 Escape from Management Crisis 644 Designated Wholesaler of Yawata Iron & Steel Co., Ltd., and Fuji Iron & Steel Co., Ltd. 645 Reorganization of Corporate Structure Based on Product Expansion 65Section 2 The Expansion of Global Business 661 Export of Motorcycles 66 / 2 Beginning the Export of Toyota Vehicles 663 Exporting of Toyota Vehicles to Central and South America 674 Exporting of Toyota Vehicles to Asia 675 Exporting of Toyota Vehicles to Africa 67Chapter 3 The Promotion of Management DiversificationSection 1 Strengthening the Company’s Foundation as a General Trading Company 681 Accelerating Diversification 68 / 2 Formation of the Toyota Tsusho Group 683 Enhancing the Distribution Function 69 / 4 Expansion of Domestic Branches 705 Further Expanding Overseas Bases and Networks 70Section 2 Response to Globalization 751 Establishment of an Overseas Business Section 752 Establishment of the Development Fund for Imports 75Column Entering the Rental Building Business That Would Lead to Midland Square 76Chapter 4 Response to Trade FrictionSection 1 Strengthening the Corporate Structure 771 Formulation of a Medium-Term Management Plan 77 / 2 Achievement of Two Trillion Yen in Sales 773 Promotion of Business Innovation Activities 78 / 4 Response to Financial Deregulation 79Section 2 Establishment of Internal Systems 791 Systemization of Employee Education and Training in Japan 792 Establishment of a Company Benefits System in Japan 79 / 3 Progress of Computerization 80Column Tojiro Okamoto Dedicated Himself to Toyota Tsusho and the Toyota Group 819