Press Room

Theme park information service for use on smartphones
- Visitors can enjoy Huis Ten Bosch more easily with free application for iPhone and Android devices -

2011-12-14

Toyota Tsusho Electronics Corporation (hereinafter "Toyotsu Electronics"; head office: Nagoya, Japan; president: Atsushi Aoki), a group company of Toyota Tsusho Corporation (head office: Nagoya, Japan; president: Jun Karube), announces the release of a free application for iPhone and Android smartphones that provides information about the Huis Ten Bosch theme park in the city of Sasebo in Nagasaki prefecture, Japan. Toyotsu Electronics provided technical assistance for development of the application.

1. Overview of the information service

The application is distributed at no charge to iPhone and Android smartphones, and provides services including information about a user’s current location within Huis Ten Bosch and about facilities within the park, as well as information about events.

iPhone users can use the application by downloading it from the Apple iTunes Store.

Users of Android smartphones can use the application by downloading it from the Android Market.

2. Ｂackground and goals of the project

As part of service development for Kankou ITS (Intelligence Travel System), one of the information service businesses with which Toyotsu Electronics is engaged, this smartphone application for the theme park is being offered with the goal of increasing customer satisfaction. At the same time, the project examines the effectiveness of marketing information from the analysis of data obtained from actual usage patterns.

3. Service concept of Kankou ITS

Kankou ITS conducts its information services business based on the following two concepts, with the goals of improving the convenience of tourist locations and widening the appeal of such locations.

Concept 1: Offer information specific to a user’s location, such as facilities and places of interest to tourists.

Concept 2: Offer information analysis to tourism business operators, including data about the status of facilities and user activities (business intelligence).

4. About the provided iPhone and Android smartphone application

Name	huistenbosch (Free)
Availability	iPhone version: November 19, 2011 (available now) Android version: December 15, 2011

Name

huistenbosch (Free)

Availability

iPhone version: November 19, 2011 (available now)

Android version: December 15, 2011

*Search for “huistenbosch” on the Apple iTunes Store or the Android Market.

5. Provided tourist information

Using a map of Huis Ten Bosch, the application provides information relevant to the user’s current location, about various park facilities, and about events. By changing the language settings of an iPhone or Android smartphone, users can also access information in English, Chinese, and Korean. For details about available functionality, see the Web site for the application.

http://english.huistenbosch.co.jp/

6. Expansion of business in the future

Toyotsu Electronics plans to expand its Kankou ITS service business to include other tourist locations and facilities.

At the same time, the company is working in collaboration with music-Chef, a music distribution service offered by group company ET Square Inc., to expand its service offerings. The companies are looking to integrate car entertainment with entertainment available after arriving at tourist locations, in an effort to develop the information services business of the Toyota Tsusho group. Toyotsu Electronics also hopes through its Kankou ITS business to be able to introduce more people to Japanese culture and contribute to the growth of the entertainment and tourism industries.

[Reference: Application images]

Map of the park