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Capital Injection for M-UP Enables Entry into E-commerce

2010-02-18

Toyota Tsusho Corporation (hereinafter referred to as "Toyota Tsusho"; Headquarters: Nagoya City, Aichi Prefecture; President: Junzo Shimizu) has entered into the e-commerce business by acquiring approximately 18% of the outstanding shares of M-UP (hereinafter referred to as "M-UP"; Headquarters: Shibuya-ku, Tokyo; President: Koichiro Bito).

Toyota Tsusho had been considering entering into the e-commerce business, for use as a new sales channel to establish a comprehensive value chain spanning the entire length of consumer industry materials, from upstream to downstream.

M-UP's objective, to expand its e-commerce business, coincided with that of Toyota Tsusho, which resulted in the acquisition of outstanding shares from the existing shareholders.

M-UP was founded in 2004, and is engaged primarily in content distribution and e-commerce. For content distribution, M-UP is currently handling the fan sites of famous artists, such as GLAY, EXILE, and Shun Oguri, as well as official sites for the distribution of ring tones and decorated mail content. In terms of e-commerce, M-UP operates apparel retail sites, such as ROYALROC and DRESSCAMP, that target niche markets.

Toyota Tsusho and M-UP will be promoting collaborative business activity in the field of e-commerce in the future. Specifically, the capacity of M-UP to draw in prospective customers and to operate sites will be effectively used to propose that Toyota Tsusho affiliates and clients enter into e-commerce. Furthermore, commercial materials that were not available to M-UP in the past will be made available by Toyota Tsusho in the future.

[Summary of M-UP]

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