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• Toyota Tsusho Corporation Finalizes Agreement to Become the Exclusive Importer and Distributor of Italian Fashion Brands, "Miss Sixty" and "Energie"~ Aims to Develop the Brand in Japan ~

Toyota Tsusho Corporation Finalizes Agreement to Become the Exclusive Importer and Distributor of Italian Fashion Brands, "Miss Sixty" and "Energie"
~ Aims to Develop the Brand in Japan ~

2009-12-21

This is to notify that Toyota Tsusho Corporation (hereinafter referred to as "Toyota Tsusho") and Intellectual Property Global Investments, Inc. (hereinafter referred to as "IPGI") has finalized an agreement to become the exclusive importer and distributor of "Miss Sixty" and "Energie" branded goods that are owned by Italian fashion house, SIXTY Spa (hereinafter referred to as the "SIXTY"). By making the sole distributorship in Japan for these goods, the two companies plan to implement various sales expansion strategies and build brand value.

Background of New Business Undertaking

In addition to its core business of auto-industry related activities, Toyota Tsusho has set forth a strategy to expand its non-auto-industry related activities, specifically in the field of consumer goods. The goal is of this move is to establish a more balanced profit structure by achieving a 50:50 revenue ratio between auto and non-auto related business activities by 2015. With this new focus on the consumer goods industry, Toyota Tsusho is specifically looking at establishing a comprehensive value-chain that encompasses all upstream and downstream functions in the textile goods sector. This will involve aggressive investments into the retail/brand businesses, with the overall goal to expand this area of business.

Details of New Business Undertaking

This agreement will result in the establishment of a partnership with IPGI with the objective to develop the Japanese market for "Miss Sixty" and "Energie"; two well-known jean fashion brands from Italy. Further, this will mark a significant expansion of Toyota Tsusho's involvement in the textile goods sector.

Future Developments

The addition of IPGI's extensive experience in retail operations to Toyota Tsusho's global network and wealth of know-how in areas such as logistics is expected to result in the creation of a new business function for both companies. By doing so, Toyota Tsusho is aiming to expand its apparel brand business in this ever-changing operating environment.

Toyota Tsusho looks forward to your continued support and guidance as it endeavors into this and other new areas of business.

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